'Business sprawl' is killing your sales team - here's how to fix it

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Business leaders are discovering that the traditional playbook for sales productivity is failing, and businesses need to shift their focus from raw output to genuine effectiveness. 

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To understand this evolution, SpiceWorks' Head Brand Ambassador, Jeff Gretler, and Maria Groeschel, Global Head of Commercial Strategy and Operations at Dropbox, discussed the rising challenges and needs for innovation in sales today in a 30-minute Executive 1-on-1 video for SpiceWorks.

The problem with fragmentation  

One of the top problems affecting sales reps today isn't a lack of speed; it's the fragmentation of their tools and information. Groeschel noted that the intense pressure for deep personalization and value-add engagement forces reps to consult numerous systems for a single customer view, often navigating ten ...