Building trust in AI: The AWS approach to the EU AI Act

As AI adoption accelerates and reshapes our future, organizations are adapting to evolving regulatory frameworks. In our report commissioned to Strand Partners, Unlocking Europe’s AI Potential in the Digital Decade 2025, 68% of European businesses surveyed underlined that they struggle to understand their responsibilities under the EU AI Act. European businesses also highlighted that an estimated 40% of their IT spend goes towards compliance-related costs, and those uncertain about regulations plan to invest 28% less in AI over the next year. More clarity around regulation and compliance is critical to meet the competitiveness targets set out by the European Commission.

The EU AI Act

The European Union’s Artificial Intelligence Act (EU AI Act) establishes comprehensive regulations for the development, deployment, use, and provision of AI within the EU. It brings a risk-based regulatory framework with the overarching goal of protecting fundamental rights and safety. The EU AI Act ...