Bose releases new 'Ultra' Dolby Atmos soundbar and wireless speaker range, with a serious subwoofer option — and this lineup has Sonos right in its crosshairs

• Bose launches premium soundbar, smart speaker and wireless sub
• The Ultra Lifestyle Soundbar is the new Bose flagship at $1,099 / £999 / AU$1,800
• The Lifestyle Ultra Speaker has Dolby Atmos for $299 / £299 / AU$549

Bose's new Lifestyle Collection is likely to cause some frowny faces at Sonos HQ: it's a set of three premium pieces of audio gear designed for every room in your home, offering excellent flexibility including multi-room audio, and promising a typically luxurious Bose audio experience.

The three speakers are the Bose Lifestyle Ultra Speaker, the Bose Lifestyle Ultra Soundbar and the Bose Lifestyle Ultra Subwoofer. And in addition to working with each other, they also promise to work in groups with speakers from other manufacturers too.

Bose says that its app delivers "one of the simplest setup experiences in home audio", and if the collection sounds as good ...