AWS Weekly Roundup: SQS fair queues, CloudWatch generative AI observability, and more (July 28, 2025)

To be honest, I’m still recovering from the AWS Summit in New York, doing my best to level up on launches like Amazon Bedrock AgentCore (Preview) and Amazon Simple Storage Service (S3) Vectors. There’s a lot of new stuff to learn!

Meanwhile, it’s been an exciting week for AWS builders focused on reliability and observability. The standout announcement has to be Amazon Simple Queue Service (Amazon SQS) fair queues, which tackles one of the most persistent challenges in multi-tenant architectures: the “noisy neighbor” problem. If you’ve ever dealt with one tenant’s message processing overwhelming shared infrastructure and affecting other tenants, you’ll appreciate how this feature enables more balanced message distribution across your applications.

On the AI front, we’re also seeing AWS continue to enhance our observability capabilities with the preview launch of Amazon CloudWatch generative AI observability. This brings AI-powered insights directly into ...