Asus ROG Xbox handhelds could start at €599, and go up to €899 for premium model

What just happened? Asus and Microsoft are reportedly planning to launch two new ROG Xbox Ally handheld consoles later this year, targeting Valve's Steam Deck as the segment leader. The prices of both upcoming models have leaked online, allegedly through metadata scraped from Asus's Spanish website.

According to Spanish gaming blog 3DJuegos, the prices were revealed via Google product boxes that appeared in search results. A published screenshot indicates that the base ROG Xbox Ally will be priced at €599 (approximately $698) in Spain, while the higher-end Xbox Ally X will cost a significantly steeper €899 (around $1,048).

It remains unclear whether these figures represent the final retail prices or are simply placeholders set to be updated upon the devices' official launch. Even if accurate, electronics are typically priced higher in Europe than in the US, so the North American prices may end up being slightly lower ...