ASUS ROG Xbox Ally X review: An extra life for Xbox

Xbox is at a crossroads. While the PlayStation 5 and Switch 2 continue to gain popularity, multiple price hikes for the Xbox Series S and X have killed their momentum. And with several big box retailers like Costco deciding to drop Microsoft’s console from their shelves, the current-gen Xbox may be dead in the water. So what should the company do?

Microsoft’s most straightforward option would be to simply punt the end of the Xbox's lifecycle, regroup and come back strong with a brand new console in a year or two. On the flipside, the company could follow in Sega's footsteps after the untimely demise of the Dreamcast and become a cross-platform game publisher with a large stable of first-party studios. However, there's a third route that could fill the gap between now and whenever the next Xbox arrives that could ...