As customer journeys fragment across AI and chat, Contentsquare adds new analytics tools. Here’s what’s new

The way people navigate digital channels has changed, with greater engagement happening with Large Language Models (LLMs) and AI agents, alongside humans. To give its customers better visibility into all interactions (human and AI) across the entire customer journey, Contentsquare has introduced new analytics and AI agent capabilities to its digital analytics platform.

Piecing together the customer journey is hard at the best of times, but throw in a search in an LLM or a chat conversation on the website, and things get tricky fast. This is a challenge that Contentsquare wants to help its customers resolve. And it’s doing so with some new analytics capabilities.