Are Tech giants killing cold outreach?

This is one of the most concerning questions for sales teams at the beginning of 2026: are tech giants killing cold outreach? The answer is that we do not know yet, but here is a perspective from someone working in sales.

Apple and Google have recently introduced two features that show a clear tendency toward the decline of cold outreach.

Apple’s new feature, “Ask Reason for Calling,” is a game changer. It effectively turns cold calling into another form of messaging. No more dynamism, no element of surprise, no offhandedness. Human touch is at the core of sales, but how can that element still exist if interaction is reduced to reading a few short phrases?

The magic of cold calling was always the surprise factor. No expectations for the person answering, no prior knowledge of who is calling or what the subject is, and no immediate cues such as ...