Apple’s Surprising AI Strategy for Siri Reportedly Includes OpenAI or Anthropic

Apple is reportedly testing Anthropic's Claude and OpenAI models to replace Siri’s core AI, as executives weigh a shift away from in-house technology.

Apple is reportedly considering partnering with external companies including Anthropic or OpenAI to overhaul Siri’s artificial intelligence, marking a potential departure from its long-standing strategy of building AI technology internally.

According to Bloomberg’s Mark Gurman, Apple has explored licensing large language models (LLMs) from Anthropic and OpenAI to power a smarter version of Siri. The company has also requested custom configurations that could operate on Apple’s cloud infrastructure to maintain tighter privacy controls.

If Apple proceeds, this would signal a notable acknowledgement that its internal AI development has struggled to keep pace with competitors including Google and OpenAI. Siri has faced criticism for lagging behind other AI assistants, and Apple’s attempts to upgrade it have repeatedly faced delays.

Why Apple might ...