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Apple's Generative AI for iPhone May Not Use the Cloud


Any company that is even tangentially connected to technology has an AI strategy right now. They're not all upfront about it, though. Ever since ChatGPT kicked off the new AI race, Apple has been biding its time. A new report claims that Cupertino is set to reveal its AI strategy, and it'll be all about on-device processing.

That would be a stark departure from how Google, Microsoft, and others run large language models (LLMs) in the cloud. Local AI could be a boon for privacy, but dropping the cloud has its own thorny issues.

This is not the first time we've heard that Apple was working on a large language model for its phones. However, Bloomberg's Mark Gurman now says that Apple will launch its AI model without a cloud component, which is how models like Google Gemini and ChatGPT operate. For most companies, the cloud ...


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