Apple's de-chatbot-ification of AI is nearly complete

If this were 1984, chatbots would be the command-line computers that techies love, while Apple Intelligence would be the Macintosh with its point-and-click interface that almost anyone could learn.

After the WWDC 2025 keynote, it's official -- Apple is going in a different direction on AI than the rest of the industry. 

There were no outlandish promises or predicted breakthroughs, unlike last year's moonshots on "personal context" and a reimagined version of Siri. And there was very little mention of chatting with bots at all. 

Also: The 7 best AI features announced at Apple's WWDC that I can't wait to use

Instead, Apple is taking the less speculative and more established strengths of large language models (LLMs) and integrating them piece-by-piece into the iPhone and other devices -- often without the need to even mention the ...