Apple Set to Top Samsung in Global Smartphone Shipments, Analyst Says

Following the launch of the iPhone 17, Apple is set to overtake Samsung phone shipments for the first time in 14 years, according to an analyst report.

Apple is set to dethrone Samsung as the world's top smartphone maker in 2025 and is expected to maintain that lead through at least 2029, according to a market report forecast from Counterpoint Research published Wednesday.

Counterpoint projects that global shipments of smartphones from Apple will grow by 9% year over year for the third quarter of 2025, pushing it past Samsung for the first time in 14 years. Shipments of the iPhone 17 lineup, including the iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max exceeded expectations, per the report. Samsung shipments grew 4 ...