Apple Preps Low-Cost Mac to Lure Windows and Chromebook Buyers

The upcoming Mac, code-named J700, is currently in active testing at Apple and early production with overseas suppliers.

In a surprising twist on its long-held premium strategy, Apple is stepping into the low-cost laptop market.

According to Bloomberg, the upcoming Mac, code-named J700, is currently in active testing at Apple and early production with overseas suppliers. The company reportedly aims to launch it in the first half of next year.

The laptop will target “students, businesses, and casual users,” people who mainly use their computers for web browsing, document editing, or light media work. Apple is also eyeing iPad shoppers who might prefer a more traditional keyboard-based laptop experience.

What to expect from a “budget” Apple laptop

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