Apple Might Add AI-Powered Results in Safari, Weakening Google’s Search Dominance

Speaking during Google’s antitrust trial, Apple senior vice president of services Eddy Cue floated the possibility of a new AI-focused search partnership.

Apple is considering adding AI to Safari’s search capabilities, the company’s senior vice president of services Eddy Cue said during Google’s antitrust trial on Wednesday, according to Bloomberg.

Cue’s statement sent ripples through markets, with Google parent Alphabet’s stock falling 7.3% amid concerns that Apple might end its lucrative deal of making Google the default Safari search engine.

Apple is considering partnering with OpenAI, Anthropic, or Perplexity AI

Apple is “actively looking at” revamping Safari search to include AI, Cue said during testimony in the federal antitrust case against Google, according to Reuters. He indicated Apple may partner with OpenAI, Anthropic, or Perplexity AI to power AI-driven search results.

Searches on Safari decreased for the first time last ...