Apple May Challenge Meta Ray-Ban Dominance With Multiple Smart Glasses

Apple is coming for Meta's lunch money in the smart glasses space and part of its strategy is to release multiple styles of frames and different color options, according to a new report. The pending launch also represents a shift in Apple's original strategy for its Vision Products Group, which previously had hoped to have AR glasses by now.

This comes from Bloomberg's Mark Gurman and the latest edition of his weekly PowerOn newsletter. In it, he states that Apple originally wanted to release three distinct vision products, including an augmented reality headset that would be tethered to an iPhone, a premium mixed reality headset, and AR glasses.

The original roadmap, now viewed as ambitious, had the tethered headset releasing in 2020, the mixed reality headset in 2021, and AR glasses by the middle of 2022. Instead, Apple ended up scrapping the tethered headset and releasing its ...