Apple Is Testing 'Natural Language Generation' AI to Improve Siri: Report

Apple customers are known for being fiercely loyal, which includes going to great lengths to defend its practices and products. Despite their devotion, most will still admit that despite loving their iPhone or MacBook, they hate Siri passionately. The company's voice-based assistant has never been particularly helpful for most people despite existing for over a decade. It's right up there with iTunes in Apple products that seem to have been forgotten about.

Now it seems Apple might finally be doing something about this. Apple has become the latest of many companies to start toying with adding generative AI to its products, starting with Siri. Word of Cupertino's plans comes from 9to5Mac, which says the company is currently testing "Siri natural language generation." It's enabled in the latest version of its Apple TV operating system, tvOS 16.4 beta. The project is reportedly codenamed Bobcat and will ...