Apple is ready to catch up in the AI market, CEO Tim Cook says

• Apple's CFO said data center spend could "grow substantially"
• The company posted a 10% rise in quarterly earnings
• It's also staying on top of its sustainability credentials

Apple has alluded to wanting to increase spending on artificial intelligence and data centers to catch up with rivals after early Apple Intelligence features have left users wanting more in the shadow of Microsoft and Google systems.

CEO Tim Cook expressed an interest in acquiring larger AI companies after the company bought out seven smaller companies in 2025, marking a shift from the iPhone maker's typical strategy of low-key acquisitions.

The news came as Apple announced its third-quarter financial results, revealing a 10% year-over-year quarterly revenue of $94.0 billion.