Apple is playing a dangerous game with the iPhone 17 - and it might just pay off

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ZDNET's key takeaways

• Apple is expected to launch the iPhone 17 series during this week's 'Awe-dropping' event.
• The lineup includes a new iPhone 17 Air model, which features an ultra-thin and lightweight design.
• Notable upgrades across the board may make this one of the more difficult buying cycles.

It's happening, Apple is about to give the crown jewel of its hardware portfolio its biggest remodelling since 2020. The iPhone 17 series, expected to be announced within the next 24 hours, will receive some of the biggest hardware changes we've seen over the past few years -- from the base level to the Pro Max. Apple's even killing the Plus model. Sort of.

Also: Apple Event live updates 2025: Last minute leaks on iPhone 17, AirPods 3, Apple Watch Series 11, more

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