Apple is out of surprises and focuses on making the future as clear as glass

Apple's WWDC 2025 did not disappoint, but it didn't inspire either. I wanted answers to some of my burning questions, like when is Siri going to glow up, what's the future of Apple Home, and how will you inspire consumers to buy into the Vision Pro...er..vision?

None of that was forthcoming. Instead, we got a new, glossy design language (Liquid Glass), a ton of minutiae on iOS 26 feature updates (camera app overhaul, background on group messages, edge-to-edge Safari), more intelligent Apple Intelligence, and a much-needed iPadOS reinvention.

Apple spent 90 minutes telling us how the world of iPhones, Macs, Apple Watches, Apple TVs, and iPads would change, but unlike developers conference keynotes from Google or even Meta, they didn't tell us how they are changing the world. Apple's developers' conference was focused squarely on the platforms and ...