Apple, Google, Microsoft, and Samsung revise advertising over exaggerated AI claims after regulator scrutiny

Cutting corners: As the landscape for AI-powered products evolves, companies face growing demands to deliver not just innovation, but clearly supported and honestly communicated claims about what their technology can actually do. "When you market AI like magic, you're going to invite scrutiny," said George Heudorfer, an adjunct professor at the University of New Haven's Pompea College of Business. "Sometimes that exaggeration isn't just puffery. It's a performance claim, and you need to back that up with something more than a keynote and a catchphrase."

Major technology companies are reassessing the way they promote artificial intelligence features after increased scrutiny from industry and federal regulators. Over the past year, Apple, Google, Microsoft, and Samsung have revised or retracted several marketing claims about their latest AI products, responding to concerns that promotional materials may overstate what these systems can do or when new features will be available ...