Apple event 2025 live – get all the iPhone 17, AirPods Pro 3 and Apple Watch 11 news as it happens

The September Apple event is the focal point of the consumer tech world, and today is the big day for Apple fans and tech enthusiasts alike to see how the House that Jobs Built will shape the next year of personal technology.

We're expecting the launch of the new iPhone 17 family, updated AirPods Pro 3 earbuds, and the latest Apple Watch Series 11 and Apple Watch Ultra 3 wearables. But this won't just be a day for sequels, we're expecting an all-new concept from Apple today with the iPhone 17 Air.

Our News Chief Jacob Krol and our Editor-at-Large Lance Ulanoff are in Cupertino at the Steve Jobs Theater in Apple Park report live from today's showcase. The wider TechRadar team in New York, London, and across the globe are following the news with sharp insights and experience commentary.

Without further adieu, let's get ...