Apple Confirms It's Bringing Ads to Maps as Part of New Apple Business Platform

Apple is moving forward with plans to roll out advertising on its Maps platform, appearing on devices like iPhones and the web version of the app as early as this summer.

Bloomberg first reported on Apple's plans last October, and now Apple has confirmed it's a reality and part of a new platform called Apple Business, launching April 14, offering advertising opportunities across not only Maps but also Mail, Wallet and Siri.

The advertising system, as far as Maps goes, would work similarly to Google Maps advertising. Slots would be available for brands or businesses to purchase and would be tied to search results in Maps. 

The Business platform that Apple is launching will be available in more than 200 countries and regions, according to the company.

Ads in Maps will initially only ...