Apple and Netflix are teaming up to share Formula 1 programming

Apple and Netflix have entered into a rather surprising partnership. The dynamic streaming duo will share Formula 1 programming, according to The Hollywood Reporter. The deal allows Netflix to stream the F1 Canadian Grand Prix in May, along with Apple TV. On the flipside, Apple TV and Netflix will both air season eight of the docuseries Drive to Survive.

The Netflix-created series spotlights various F1 drivers and their teams. The season premieres at midnight on both platforms. Eddy Cue, Apple’s senior VP of services, said that Netflix "has played a pivotal role in growing F1 since the launch of Drive to Survive, and we're thrilled to make F1 content more broadly available to new and existing US fans."

It seems like both companies stand to gain from this deal. Apple gets related F1 programming to air alongside the live races, and an expanded reach for these races ...