AMD Radeon And NVIDIA GeForce GPU Price Hikes May Be Coming

While you're planning your New Year's resolutions, add-in board (AIB) partners for both AMD and NVIDIA are getting ready to ring in 2026 with a round of price increases, followed by more price hikes as the year goes on, according to multiple reports. The culprit, as you can probably guess, is the rising cost of DRAM, which has already impacted the consumer DDR5 memory market.

This is not the first time we've heard about a potential price hike in the GPU sector. Right around a month ago, a PowerColor representative advised readers on Reddit that if they're in the market for a graphics card upgrade, they would be wise to buy before 2026 rolls around.

"Buy before the last week of the year before prices kick up," PowerColor wrote.

The company went on to clarify that its advice wasn't for anyone who had not been ...