Amazon's official Black Friday sale date revealed - preview the best deals from Bissell, Nike, Samsung, and more

It's official. Amazon has announced that its 2025 Black Friday Week sale will kick off on November 20 and run up until its Cyber Monday event on December 1. That means you'll get 12 days of incredible Black Friday deals from your favorite brands like Bissell, Nike, Samsung, Beats, and Dyson, to name a few.

• Shop Amazon's early Black Friday sale

As TechRadar's resident deals expert who's covered Amazon's Black Friday sale for eight years, I'm breaking down everything you need to know about this year's event, plus I'm listing today's best early deals worth shopping right now.

According to Amazon's press release, the retailer will offer up to 50% off Christmas trees, seasonal decor, Amazon's own devices, electronics, home items, toys, and kitchen appliances. Amazon will be dropping new deals every day, and the ...