Amazon's Kindle Colorsoft Gets A Cheaper 16GB Model & A Durable Kids Version

It's been a little over nine months since Amazon introduced its first Kindle e-reader with a color display, the Kindle Colorsoft, and now potential buyers have a couple of new versions to consider. One is a more affordable Kindle Colorsoft with less storage than the introductory model, and the other is a Kindle Colorsoft Kids model with some additional perks.

According to Amazon, the new SKUs arrive at a time when e-reader customers are buying and reading more than ever.

"It’s been an amazing year for Kindle—Prime Day sales for Kindle devices were up by nearly 40% year-over-year. Our customers aren’t just buying more Kindle devices, they’re reading more—they’ve read more than 129 billion pages this year already, which is billions more pages than this time last year," Amazon states.

To keep the good times rolling, Amazon now offers a Kindle Colorsoft with ...