Amazon Sets Sights On Challenging Meta Ray-Bans With Jayhawk Smart Glasses

The latest word on the street is that Amazon is secretly developing its own line of augmented reality (AR) glasses, with Meta’s market-leading Ray-Ban smart glasses as the main target. The project could move the company past its audio-only Echo Frames to a device with a full color display, a full suite of AI capabilities, and integrated Amazon Dash button (just kidding).

According to The Information, Amazon is not just creating a single product but two distinct models. The first, a sleek consumer-focused version codenamed "Jayhawk," is designed to rival the function and style of Meta’s popular specs. It is rumored to feature an integrated camera, microphones, speakers, and a small, full color display embedded in one of the lenses. The latter would allow for a heads-up display of information, an obvious sign that Amazon wants to step up the game from audio-based interactions of its previous smart ...