Amazon Prime Day 2025 dates officially announced: The shopping event returns from July 8 to 11

Amazon has officially announced the dates for its next annual shopping event, and there’s a twist this year. Prime Day 2025 will be four days long, running from July 8 through July 11. A departure from previous years in which Prime Day was a 48-hour affair, this year the shopping event will span nearly an entire week, bringing thousands of exclusive, Prime-only deals on everything from electronics to fashion.

In addition to spurring a large number of sales in a short period of time, Amazon Prime Day has always been a way for the online retail giant to increase the overall number of Prime subscribers. Prime Day isn’t necessarily a perk of the $139-per-year service like access to Prime Video content or free two-day shipping are, but it certainly helps that most deals you’ll find on Amazon during the event are exclusively ...