Amazon launched four new Echo devices at its big hardware-fest – and the audiophile-friendly Echo Studio could end up being the most popular.

Amazon's big 2025 hardware launch has just finished – and as usual, there was an avalanche of new launches across its range of Echos, Ring doorbells, Kindles, Fire TVs and more.

There were so many announcements, it's actually tricky to pick a standout headliner. Amazon said its four new Echo devices – the Echo Dot Max, Echo Studio, Echo Show 8, and Echo Show 11 – are the most powerful it's ever made, so they certainly have a good shout for the title.

But if you're a Kindle fan, you might instead be most excited about the new Kindle Scribe range, which includes the first-ever color model. Elsewhere, we also saw a new Fire TV lineup, along with a new 4K streaming stick, plus more Ring doorbells than we've seen in our lives – including the first 4K models.