Amazon is reportedly working on making a new phone, because it went so well last time

• Amazon reportedly has plans for another smartphone
• The original Fire Phone launched in 2014
• AI and shopping are said to be central to the new device

You'd be forgiven for not remembering the Amazon Fire Phone, as it launched in June 2014 and lasted just a year or so before production ceased and sales were discontinued. Well, it appears that Amazon fancies another crack at the smartphone market.

According to Reuters, a device with the codename 'Transformer' is in development at Amazon — although it's not clear from the inside sources speaking to Reuters when this phone might see the light of day or how much it could cost.

One of the main focuses of the handset is said to be AI, as you might expect given that Amazon has recently pushed out its upgraded Alexa+ AI chatbot. Shopping services are also said to be central to the phone ...