Amazon Declares War On Amazon With New 1-Hour And 3-Hour Prime Shipping

Amazon is constantly working on making the shopping experience as convenient as possible, both to fend off its competitors and to entice customers to hit the add to cart button. Its latest move is rolling out blazing fast delivery times to major and mid-size cities throughout the country, although buyers will need to pay extra to access these faster shipping speeds.

Shoppers will now have new 1-hour and 3-hour shipping options available on over 90,000 products, which include a wide selection of items such as over-the-counter medications, pantry items, cleaning supplies, electronics, clothing, and toys. Product pages of eligible items will display messaging informing customers of these faster shipping options when available. Additionally, Amazon has added new search filters alongside a dedicated storefront page to find these items.

The company’s senior vice president of Worldwide Operations, Udit Madan, says it “saw an opportunity to use our unique operational ...