AirTag 2 vs. AirTag 1: I compared both models and found the winner to not be so obvious

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After years of rumors and behind-the-scenes work, Apple just released the new version of its popular Bluetooth tracker: the AirTag. 

The second-generation AirTag offers upgraded performance at the same MSRP as the previous generation, at $29 for a single AirTag and $99 for a 4-pack. The new AirTag features more precise tracking and a louder speaker, but many of the changes we'd seen rumored for months didn't materialize. 

Also: The best Bluetooth trackers of 2026: Our top picks to keep tabs on your stuff

For example, contrary to rumors, the AirTag 2nd Generation doesn't feature a different shape or a built-in loop to attach to items; you'll still need a separate accessory to put an AirTag on keys, wallets, bags, etc. That said, the upgrades certainly make the latest version quite compelling, but I ...