AI.com goes for $70M as crypto boss bets big on buzzword bubble

If you're running an online business, it helps to own a memorable domain. That's why a wealthy tech exec just paid $70 million to buy the hottest word you can own: AI.com.

The deal was brokered by Larry Fischer of getyourdomain.com, according to the Financial Times, and is the most expensive domain purchase in history, eclipsing the previous record – $49.7 million for CarInsurance.com.

The buyer was Kris Marszalek, CEO of Crypto.com. While the figure is eye-watering, it is considerably less than the $100 million Fisher was bandying around in 2025. According to the Financial Times, Fischer said: "With assets like AI.com, there are no substitutes. When one becomes available, the opportunity may never present itself again."

While the final figure is not the nine-figure sum mooted last year, it is not to be sniffed at.

Marszalek told the FT that he hoped ...