AI in Sitecore: How Artificial Intelligence is Shaping Modern Digital Experiences

The world of digital experiences is evolving more quickly than ever before, and let’s be honest, artificial intelligence (AI) is more than just a trendy term these days. It’s becoming a business necessity.

AI is no longer a “nice to have” for companies that use Sitecore as their Digital Experience Platform (DXP). It’s turning into the difference between falling behind and meeting customer expectations.

In this blog, we’ll explore:

• How AI is transforming Sitecore
• Current AI tools and integrations
• Real-world use cases
• What’s next for Sitecore and AI

Let’s get started!

Why AI Matters in Sitecore Digital Experience Platform?

Sitecore has long been known for managing content, personalization, commerce, and customer data at scale. But as digital complexity grows, traditional rule-based systems struggle when:

• Audience segments are too granular
• Data is too vast to process manually
• Real-time personalization is required

This is where AI ...