Tech »  Topic »  AI Ethics and the Algorithm: Why You Should Choose Chaos Over Marketing Perfection

AI Ethics and the Algorithm: Why You Should Choose Chaos Over Marketing Perfection


by Josh Weaver June 10th, 2025

The marketing world is having an existential crisis about AI. Half the industry is terrified their robot overlords will say something offensive. The other half is so busy trying to make AI sound human, they're missing the point entirely.

Listen. I've spent 14 years watching brands play it safe while the world burns around them. From my time orchestrating $12M campaigns at VICE to transforming a nonprofit's brand identity, I've learned one thing: the biggest breakthroughs come from embracing what scares the shit out of everyone else.

So, when I tell you that AI hallucinations might be your next competitive advantage, I'm not theorizing. I'm telling you what's already happening in the shadows of Silicon Valley boardrooms and Brooklyn marketing agencies.

The 2 AM Revelation That Changed Everything

Picture this: It's 2 AM, you're in ...


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