AI animation studio Toonstar will turn books into digital shows for HarperCollins

HarperCollins is tapping into AI to bring some of its book franchises to life. Specifically, the publisher is teaming up with Toonstar, an AI animation studio, to turn them into digital shows. The first project will be an adaptation of Lisa Greenwald’s “Friendship List” series, which will also be joined by a graphic novel.

You’d be forgiven for being unaware of Toonstar, a studio that received some buzzy early on for simplifying typically complex animation pipelines with AI, but has mostly remained under the radar. Its biggest claim to fame is producing StEvEn and Parker YouTube series, which has amassed 3.38 million subscribers and sometimes has episodes reaching around a million views. It’s not something I’ve heard animation fans speaking about, though. And honestly, it was tough to sit through a few minutes of its sub-South Park animation.

“By leaning into ...