Tech »  Topic »  After using MacBook Neo, it's clear Windows needs to rethink its PC strategy (and fast)

After using MacBook Neo, it's clear Windows needs to rethink its PC strategy (and fast)


Kyle Kucharski/ZDNET

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ZDNET's key takeaways

  • Apple's new MacBook Neo will disrupt the budget PC market.
  • PC makers will need to adapt. 
  • This market disruption is good for innovation.

Apple's new MacBook Neo inserts a wedge into the budget laptop market. It's a product category traditionally dominated by Windows PCs, and Microsoft has been quite comfortable in this space for a long time -- its only real competitor being Chromebooks.

The MacBook Neo is a $599 laptop ($499 with the educator discount) that disrupts the market, bringing a trimmed-down version of the premium build MacBooks are known for to this lower price point. Yes, there are trade-offs to get the price this low, but Apple has done a good job at managing them. 

Review: MacBook Neo

For starters, the Neo comes with the A18 processor, an iPhone ...


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