Adobe’s LLM Optimizer Helps Brands ‘Stand Out and Win’ In New AI Frontier

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As more people increasingly rely on AI-powered chatbots like ChatGPT and Gemini to search for products, receive recommendations, and make purchase decisions, Adobe has introduced a new enterprise tool called LLM Optimizer, which is designed to help brands maintain online visibility.

Think of it like this: just as companies used to work hard to rank high on traditional search engines, they now need to think about how their information appears when you ask an AI chatbot a question. Adobe’s LLM Optimizer could become the go-to tool for this new frontier, which some are even calling “Generation Engine Optimization” or GEO.

What does Adobe’s LLM Optimizer do?

The Adobe LLM Optimizer provides ...