Adidas Confirms Cyber Attack, Customer Data Stolen

Adidas confirms cyber attack compromising customer data, joining other major retailers targeted by advanced threats and rising cybersecurity risks.

Global sportswear giant Adidas has confirmed that it has fallen victim to a cyber attack, with customer data stolen in the incident. The company revealed that personal details, including contact information and account credentials, were accessed by threat actors. While Adidas has not disclosed the exact number of affected customers, users should still reset their passwords and monitor their accounts closely.

Adidas has also not confirmed whether the breach resulted from phishing, system vulnerabilities, or third-party compromise. But it puts the company among the growing list of major retailers hit by cyberattacks because of the rise of attack techniques, including those powered by artificial intelligence.

“The affected data does not contain passwords, credit cards or any other payment-related information. It mainly consists of contact information relating to consumers who had contacted ...