Adam Mosseri says 'people are confused' about how the Instagram map works

Yesterday, Meta introduced a new map feature that's almost identical to Snapchat's Snap Map. The feature has quickly sparked a backlash, though, and not just because it's yet another example of Instagram ripping off a Snapchat feature.

While the map requires users to opt-in to share their location, many users were surprised and alarmed to see that their Instagram map was already populated with the locations of some accounts when it launched. That's because the map automatically pulls in location info when someone has recently shared a Story or Reel with a location tagged.

For example, I posted a Story that tagged San Francisco's botanical gardens and it tagged me there on Instagram's map even though I have my map location set to share with "no one." This isn't that different from how Instagram has worked in the past: location tags have ...