A second Amazon Prime Day expected for October - here's everything we know

While it might feel like Amazon's four-day July Prime Day sale just wrapped up, you'll need to gear up for its next event: Prime Big Deal Days. Also known as Amazon's October Prime Day, the annual sale will take place next month, with thousands of deals exclusively for Prime members.

As a deals editor who's covered the sale when it first launched in 2022, I've created this guide with everything you need to know about this year's October Prime Day sale. To clarify, the name of the sale is officially 'Prime Big Deal Days' (which is a mouthful and, to be honest, just a bad name), but most people call it October Prime Day.

While Amazon has yet to officially announce the dates, based on past years, we can predict that the event will take place on the second Tuesday and ...