A Puzzle Before Tomorrow: Decoding Apple's 'Awe Dropping' iPhone 17 Event Announcement

Commentary: While we wait for Apple to reveal its latest products, we're left with a puzzling invitation that asks more questions about what to expect.

Listen, I'm just as eager to learn the details of what Apple will release at its fall event tomorrow, from new members of the iPhone 17 family to updated Apple Watch models. But right now what I really want are answers about just what Apple's "Awe dropping" invitation means, with its fiery logo and punny slogan. Sometimes the company's invites are clever but clear, yet this one has me stumped.