Tech »  Topic »  "A digital kind of a data-first approach" - Nordstrom's rocket fuel to power up its "digital velocity"

"A digital kind of a data-first approach" - Nordstrom's rocket fuel to power up its "digital velocity"


More speed, more aggression and more “digital velocity” - that’s what’s on Erik Nordstrom’s Black Friday shopping list for the eponymous US retail institution of which he is CEO.

While confessing to being too slow to react to the ongoing global supply chain crisis, Nordstrom has - so far - managed to avoid the disastrous impact of it on the bottom line. It’s just turned in Q3 numbers of $64 million net income on sales up 18% year-on-year to $3.53 billion. But that last figure was actually down one percent on the new retail baseline of fiscal 2019.

So Nordstrom wants to see urgent action:

We have long benefited from a commitment to customer service, interconnected digital and physical assets and innovative brand partnerships. However, we need to move faster and more aggressively to better capitalize on those strengths.

And that includes increasing the firm’s so-called "digital ...


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