75 million deepfakes blocked: Persona leads the corporate fight against hiring fraud

As remote work has become the norm, a shadowy threat has emerged in corporate hiring departments: sophisticated AI-powered fake candidates who can pass video interviews, submit convincing resumes, and even fool human resources professionals into offering them jobs.

Now, companies are racing to deploy advanced identity verification technologies to combat what security experts describe as an escalating crisis of candidate fraud, driven largely by generative AI tools and coordinated efforts by foreign actors, including North Korean state-sponsored groups seeking to infiltrate American businesses.

San Francisco-based Persona, a leading identity verification platform, announced Tuesday a major expansion of its workforce screening capabilities, introducing new tools specifically designed to detect AI-generated personas and deepfake attacks during the hiring process. The enhanced solution integrates directly with major enterprise platforms including Okta’s Workforce Identity Cloud and Cisco Duo, allowing organizations to verify candidate identities in real-time.

“In today’s environment, ensuring the person ...