34 Viral TikTok Gifts That Are Actually Worth a Look

All products featured on WIRED are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links.

“I saw it on TikTok.”

You've probably heard someone say that over the past few years. Maybe you said it yourself. The popular app started as a platform for creative dance routines, quick skits, and memes, but it's quickly turned into a catalog of shopping recommendations. But can you trust a viral TikTok product rave? Or will it turn out to be one of those shoddy products from as-seen-on-TV ads? Don't worry, the WIRED Gear team has you covered. I found some of the most popular TikTok gadgets and put them to the test, to find out if they're both viral- and gift-worthy.

Updated June 2025: We've added the Baggu Mini Recycled Leather Shoulder Bag, Camp Snap Screen-Free ...