2025 Amazon Prime Day: When, What To Expect And A Free Games Bonus

Summer is nearly upon us (just a few more days until the official start of the season) and with its comes an annual tradition from Amazon that now dates back a full decade. We're of course talking about Prime Day, the massive sales bonanza that sees the online retail giant discount millions of items over the course of multiple days, with deals exclusive to Prime members.

When Is Prime Day?

This year, the 2025 Prime Day event starts on July 8 at precisely 12:01 a.m. PDT and runs through July 11 for 96 hours of deals. If that seems like a longer period than usual, that's because it is—this is the first time that Amazon has stretched its Prime Day event to four days, giving shoppers double the amount of time than usual to score discounts on practically everything under the sun.

"New this year ...