Youth brand Bewakoof.com onboards Rajkummar Rao as its first celebrity engagement
Rajkummar Rao is an actor known for his hatke and eclectic choices whether movies for big screen or OTT. Rao, who has done thought-provoking roles like Newton and Shahid to horror comedies like Stree and Roohi and heart-touching films like Bareilly ki Barfi, is one of the most loved actors cutting across demographics and geography.
bewakoof.com is known for being unique as it too challenges set norms without being preachy. The synergy between both brands led to roping in Rao for promoting bewakoof.com. Both appeal immensely to the youth and with a lot of gravitas and become vehicles for self expression without taking themselves too seriously.
bewakoof.com launched in 2012 by Prabhkiran Singh has become a fast growing youth brand backed by marquee investors like IvyCap and InvestCorp. The company sells 20,000 units of ...
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