Xiaomi Reveals New Redmi Logo, to Debut With Redmi 15 5G on August 19

In a significant brand refresh, Xiaomi has officially unveiled a new visual identity and logo for its popular sub-brand Redmi. The rebranding marks a pivotal moment in the brand’s journey, especially in the Indian market, where Redmi has established itself as a household name since its entry in 2014.

The new visual identity is set to make its debut with the launch of the Redmi 15 5G, scheduled for release on August 19, 2025. According to Xiaomi, the changes reflect the brand’s evolving relationship with its young and ambitious consumer base in India.

A Bold New Look for a Bold New Generation

The refreshed Redmi logo features all-uppercase lettering in a striking red colourway, signaling a more modern and energetic brand image. This change is not merely aesthetic—it’s symbolic of the brand’s efforts to resonate with a generation that is confident, expressive, and digitally empowered ...