We’re focusing on India’s underserved segments – farmers, SMEs & women-led businesses, using tech as a bridge: Puja Singh, CEO, Manipal Fintech

As India’s financial technology industry evolves, there’s an increasingly consistent move away from mass-market, one-size-fits-all services towards more inclusive, technology-driven solutions that engage people where they are, particularly in semi-urban and rural areas. Gold-backed lending, which has deep cultural roots, is increasingly becoming an instrument of financial inclusion, providing accessible liquidity across socio-economic segments.

In this exclusive interview with Express Computer, Puja Singh, CEO, Manipal Fintech, reveals the vision behind the rebrand, how increasing gold prices are transforming borrower behaviour, and the reasons why a tech-led strategy is imperative to democratising finance in India.

What prompted the strategic rebranding from SahiBandhu to Manipal Fintech, and how does this reflect your broader vision for the company’s future?

The rebranding to Manipal Fintech marks an evolution in our journey. Over the years, SahiBandhu became a trusted name in the gold loan ecosystem. However, as our business ...