Vodafone Idea, TCS deepen collaboration with AI-powered customer experience platform

Mumbai | September 18, 2025 — Vodafone Idea Limited (Vi) and Tata Consultancy Services (TCS) have entered into a five-year strategic engagement to modernize Vi’s business support system (BSS) with an AI-powered, next-generation customer experience platform. The initiative aims to transform the way India’s leading telecom provider engages with its customers by embedding automation, personalization, and intelligence across touchpoints.

At the heart of this transformation are TCS HOBS™ and TCS TwinX™.

TCS HOBS™ will serve as the digital backbone, enabling agility, seamless integration, and resilience across Vi’s BSS.

TCS TwinX™ will bring AI/ML-driven intelligence and scenario simulations, empowering Vi to accelerate service responsiveness and create hyper-personalized customer journeys.

Together, the platforms are designed to not only strengthen operational efficiency but also accelerate the launch of new products and services—helping Vi adapt swiftly to evolving customer demands.

A Strategic Milestone for Vi

Jagbir Singh, Chief ...